Pre-Conference Workshops

Performing Arts Center, Cal Poly University, San Luis Obispo

Wednesday, January 21, 2009

TIME	PRE-CONFERENCE WORKSHOPS
1:00 pm – 5:30 pm	Sustainability 101 You'll learn fundamentals, basic vocabulary and some of the major trends relevant to individuals and companies. What is driving this worldwide movement? Why has it become a global movement? We review key sustainability terms, definitions, standards, certifications, trends and issues relevant to publishing and media. Why do companies believe that moving their business operations to become more sustainable can Increase sales and enhance their brand? Quickly gain a perspective of today's most important issues for companies like yours. Who should attend – Sales managers, corporate communication, advertising, public relations, investor relations, public affairs, supply chain professionals and individuals in customer interfacing positions. Many sponsors and attendees have asked for this session to provide them and their supply chain partners with current information and raise the level of understanding about key issues and topics prior to attending the conference. Session Leader: Lisa Wellman	FSC CoC Certification - A Plan for change There have been substantive changes recently in the paper industry regarding sustainability practices. These practices involve paper manufacturing and forest management. As a result, two very prominent certification programs have evolved that are governing the way printers and packaging companies are doing business. In this session, you will gain a significant understanding of the FSC CoC certification process. You will hear how to prepare for the FSC audit and, you will walk away with a plan to implement a sustainability initiative in both you printing operation and your parent organization. You will learn What is FSC CoC? CoC Certification and the printer What is involved? How much does is cost? Why should I become FSC Certified? How will my parent organization benefit? How will my operation benefit? How will my participation contribute to a sustainable world? Session Leaders: Ken Macro, Cal Poly and Vic Barkin, Industry expert

Sustainability 101 Session 1

This is placeholder text. Our context is making sustainability work for business leaders, brand owners, communication professionals and other stakeholders along the communication value chain. Thought leaders will delve into communication supply chain analysis and triple bottom line management. We'll address risk and cost reduction, environmental restoration and explore how to protect brand equity, create trust and grow shareholder value by aligning communication supply chain practices with the principles of sustainability.

Our Conference Chair, Don Carli, has been focused on these topics for close to a decade, working with non-profits, industry leaders and standards organizations. SustainCommWorld will leverage the experience and expertise of his broad network for your benefit.